6 Graphics Every Business Needs
Let's face it, all businesses (new, old, big and small) need some types of graphics. You only need to take a look around to understand that graphics for businesses are very important. That's why they are everywhere! If you're only just starting out on your business journey, you might wonder what graphics you are required to have.
The type of graphics you may need will mostly depend on your specific goals, industry, and target audience. However, here are 6 common types of graphics that you may need:
Logos
First things first, you need a well-designed logo. It is essential for your business to establish brand recognition and convey your brand's message. People will most likely remember your business by it's logo. Like how you probably remember Nike or Coca-Cola by theirs.
A full logo design should consist of at least four variations that you can use in different situations. This could be your primary logo, secondary logo, logomark and wordmark.
Infographics
These are visual representations of complex data or information. Infographics can be used to explain a process, present survey results, or compare products. You may need to display these on your social media, premises, website and even in your website.
Social Media Graphics
These can include images and videos for social media platforms, such as Facebook, Instagram, Twitter, and LinkedIn. These graphics can help to promote the business, highlight products or services, and engage with customers.
Brochures and Flyers
These are traditional marketing materials that are still widely used by businesses. They can be designed to promote a specific product or service, advertise an event, or introduce the business.
Presentations
Graphics can be incorporated into business presentations to make them more engaging and memorable. Presentations can be used for sales pitches, investor meetings, or internal company meetings.
Website Graphics
These can include images, icons, and illustrations used on a business's website to make it more visually appealing and informative.
Conclusion
In general, your business needs graphics that can effectively communicate your message, capture your audience's attention, and create a positive brand image.
